UNICEF had been producing the works of various countries that strive towards the changes in behavior as well as in ideals. The producer of the episodes was the UNICEF, one of the organs of the United Nations and Randik Entertainment Private Limited. Social messages that encouraged the positive behavior of change had spread due to this. It also encourages positive character of difference in the country. It delivers a great message to the society at mass. It has been created in such a manner to make the people experience high drama, comedy, romance, etc., through the Journal Daily soap. It targets to impact positively on the viewers of the show. The drama breaks the barriers of gender and language. Meena and her gang of cute children in the surrounding was her only way to kill the time. She had been widowed now and was confined to the neighborhood of Master.
At a tender age, she got married to a person of good character in her locality. There is another young lady called as Kamla. Irrespective of it, she had decided to make life on her own conditions. However, she had been tortured brutally by her husband and was often subjected to various forms of domestic violence. Another woman called Shabnam was also a part of the clan. As she was turning older, the idea of taking revenge of Saab grew higher and higher. They had widowed a woman called Maya owing to their rivalry a few decades ago. Saab family killed the member of their rival family. Mangat and the Munshi were his kids, and they always find shelter under the arm of their family. The Bade Saab was the Panchayat Head of the local area. The Saab family and the Ghar family were the rivals in the entire street and had often involved in various clashes. Anupam Shyam has played the lead of Bade Saab, and he was a very powerful man in the village of Rajpura. The theme has been to make India, a bright country in the global scenario, by introducing certain reforms in this state. It had shown the way towards the positive change.
The show had started from 21st February 2011 at 2.30 Pm from Monday to Friday.
Kyunki Jeena Issi Ka Naam Hai was a serial being telecasted on Sahara One. The serial had an immediate impact on people. The serial touched many vital issues like HIV prevention, access to safe drinking water, nutrition, child protection and so on. Kyunki…Jeena Issi Ka Naam Hai aims at reaching mostly rural and unprivileged people with vital information in terms of short stories to improve the standards of women and children. Gajendra the bad guy played by Anupam Shyam. Phoolwati is calm and patient played by Chandra Bisht. Hiralal is humorous and with good character played by Ishtiaq Syed. Shabnam is a beautiful girl with razor-sharp character played by Geeta Bisht. Savitha, a happiest urban girl played by Shweta Munshi. Main characters of the serial are Kamla, moral and loving played by Geetanjali. This is a serial which have not only entertained viewers but also educated them. It is similar kind of program with initiatives like, Soul City in South Africa and Sesame Street in the United States which promoted positive social behavior. This serial is an initiative of UNICEF’s “Facts for life communication”. Produced by UNICEF and supported by the Government’s Ministry of Health and Family welfare, this serial telecasted in Doordarshan, India’s national channel in prime time 830 pm for three days a week. Kyunki…Jeena Issi Ka Naam Hai is a drama serial in e-e format (entertainment-education) with main motive is to educate people about improving health conditions.
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